BOOK HIGHLIGHT

 

Licensing for Leverage by Mitch Russo

Turn Untapped Assets into Passive Income

June 8, 2025

Unlock Hidden Profits with What You Already Own

In Licensing for Leverage, Mitch Russo; serial entrepreneur and business strategist behind multiple 8-figure successes, reveals how to turn your untapped assets into streams of recurring revenue. Whether you’re a coach, consultant, author, or course creator, this book shows you how to scale your impact and income by licensing your intellectual property.

Why grind for every sale when you can license once and earn for years? Mitch walks you through proven strategies to package, protect, and profit from your expertise without adding more work to your plate.

If you’re sitting on valuable content, systems, or frameworks, this book is your blueprint for turning them into high-value licensing deals.

Licensing for Leverage isn’t theory, it’s the exact roadmap Mitch used to generate millions. Ready to scale smarter, not harder? Open this book and discover the leverage hiding in plain sight.

The Amazon link: https://amzn.to/4538b5d

A book for founders, consultants, and creators on turning existing knowledge into scalable, licensed assets — without building a team or franchise

#IntellectualPropertyLaw #EntrepreneurshipManagement #Startups

ABOUT THE AUTHOR

Mitch Russo started his public journey as the lead guitarist for the rock band Absolutely Free. But the real show began after the amps cooled down.

Leveraging the proceeds from a real estate portfolio he built in Massachusetts during the 1980s, Mitch co-founded Timeslips Corp. The company grew to become the largest time-tracking software provider in the world and was subsequently acquired by Sage PLC. Mitch stayed on to become the COO of Sage U.S., overseeing a team of 300 staff and helping manage a division with a market capitalization exceeding one hundred million dollars.

A two-time Inc. Magazine “Entrepreneur of the Year” nominee and winner of the National Association of Legal Vendors’ “Best Entrepreneur” award (selected from over 4,000 entries), Mitch continued building momentum. He later partnered with Chet Holmes and Tony Robbins to co-create Business Breakthroughs International, a powerhouse coaching and training organization serving thousands of companies annually. Mitch served as President and CEO.

Following Chet Holmes’ passing, Mitch shifted gears to help scale coaching businesses and lead-generation-driven call centers as a consultant. He authored The Invisible Organization, a strategic playbook for CEOs ready to transition from brick-and-mortar to fully virtual operations, years ahead of its time.

Today, Mitch continues to write, speak, and build software platforms for coaches and entrepreneurs. He’s the author of multiple business books, including Power Tribes, Coach Elevation, and Sacred Profits, each blending sharp strategy with real-world experience.

Also an award-winning photographer, Mitch’s landscapes have appeared in JETGALA magazine and earned first prize in the Sierra Club’s “Image of the Year.” When he’s not writing or coaching, he might be chasing the northern lights in Iceland or vanishing into the wild with his camera.